(Amsterdam, April 2019) Pulitzer Amsterdam collaborates with in-demand florist, Putnam & Putnam, on the ultimate Dutch tulip season experience
A series of events will take place at the five-star Amsterdam Hotel, including a tulip installation, a floral master class, and a meet-and-greet with the florists of the moment.
In celebration of Holland’s highly-anticipated tulip season, Pulitzer Amsterdam—a luxury hotel set within 25 interlinked 17th and 18th century canal houses in one of Amsterdam’s chicest neighborhoods—and floral masters, Putnam & Putnam—considered the most buzzed-about florists in New York and count Gwyneth Paltrow, Chrissy Teigen, Jason Wu, and Candice Bergen as fans—will take their Old Dutch Master Paintings design inspiration to the next level and collaborate on a number of intimate gatherings at the hotel, taking place May 3-5, 2019.
Putnam & Putnam’s founders and flower pundits, Michael and Darroch Putnam, will pay homage to the world-famous tulip season by kicking off their visit to the hotel with a trip to the Dutch countryside to Keukenhof gardens, home to more than seven million flower bulbs. Blossoming with Holland’s quintessentially colorful tulips, Putnam & Putnam will gain inspiration at the tulip fields and delve into Dutch flower culture through immersive conversations with local florists, before creating the ultimate floral installation at Pulitzer Amsterdam with the help of the property’s inner garden of more than 3,000 tulips. Putnam & Putnam will further the collaboration in New York City with a Pulitzer Amsterdam-inspired floral arrangement that will be available for purchase at their Brooklyn studio.
On May 3, guests and locals will have the opportunity to experience a Putnam & Putnam interactive floral masterclass at Pulitzer Amsterdam. Learning the proper techniques and steps to make spectacular bouquets and editorial flower arrangements, participants will be under the close guidance of Michael and Darroch Putnam, while sipping on Pulitzer’s Bar’s iconic tulip-inspired cocktails. Before the masterclass concludes, flower enthusiasts will be gifted Putnam & Putnam’s new book, Flower Color Guide, a resource to help florists and stylists’ experiment with a vast range of floral combinations.
Travelers looking for the complete, immersive experience into tulip season can book the “All Tulips Everything” package at Pulitzer Amsterdam, available until May 19, 2019 and includes a four-hour tour of Keukenhof Gardens with a private chauffer. Price starts at 960 euros.
Putnam & Putnam was founded by Michael and Darroch Putnam in 2014. They quickly rose to the top as New York’ City’s top florist for fashion shows, weddings, installations, parties and editorial shoots. Their work has been featured in Vogue, Harper’s Bazaar, and Elle Décor and have collaborated with brands such as Bergdorf Goodman, Dior, and Cartier.
To book the Putnam & Putnam masterclass at Pulitzer Amsterdam, please visit the event page. Tickets will be available at €55 per person.
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About Pulitzer Amsterdam
The newly restored Pulitzer Amsterdam is a luxury hotel set within 25 interlinked 17th and 18th century canal houses, in one of Amsterdam’s chicest neighborhoods. Blending traditional and modern Dutch craftsmanship and service, the hotel offers 225 guest rooms, a tranquil inner garden, meeting and event spaces as well as an authentic restaurant and bar that showcase local tastes. Overlooking the Prinsengracht and Keizersgracht canals, the hotel is located in the heart of Amsterdam’s historic city center, a UNESCO World Heritage Site. Close to Dam Square, Pulitzer Amsterdam is within easy reach of the Rijksmuseum, Stedelijk Museum, the Van Gogh Museum and The Anne Frank House. The fashionable Nine Streets, the quaint shops of Jordaan, the flower market and the Royal Palace are also a short distance away, to explore on foot, by bike or by boat.
Pulitzer Amsterdam is a member of the Preferred Hotels & Resorts Legend Collection. All guests of the hotel are eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at a more than 550 participating Preferred Hotels & Resorts locations worldwide. https://www.pulitzeramsterdam.com/
About Putnam & Putnam
From lavish opulence to pared-down restraint, Putnam & Putnam’s highly customizable floral arrangements are uniquely tailored for every occasion. Founded in 2014 by Darroch and Michael Putnam, their namesake boutique has been the go-to for the discerning set.
Since its inception, clients have drawn comparisons to still-life paintings for their ability to express colors in unconventionally elegant palettes. Both artists in their own rights, Darroch and Michael are keenly aware of the spatial dynamics that come into play—be it a 2,500-person event space to a close crop of a table setting. Darroch, a photographer by trade, and Michael, a formally trained interior designer, strive to transform space for an experience that doesn’t forgo the personal touches they’ve become synonymous with.
Their signature designs meld site-specific drama with gentle precision, which have garnered the attention of clients like Bergdorfs, Vogue, Harper’s Bazaar, among other countless clients. Ranging from the darker, muted palettes in the Dutch tradition to blinding neons looking to the future, Putnam & Putnam’s never-ending perspectives on color help pave a new narrative for every client.