(Amsterdam, October 2017) – This winter, Pulitzer Amsterdam is set to launch three new cocktails inspired by Le Labo Santal 33 perfume. Pulitzer’s Bar’s head bartender, Andrei Talapanescu, has designed three cocktails to reflect three of the most significant and long-lasting notes in Santal 33; cardamom, violet and leather. Santal 33 is a transcendent unisex perfume that has become an icon in its own right, with an exceptional power to stand out in a crowd.
For this new experimentation, upon arrival to Pulitzer’s Bar at Pulitzer Amsterdam, guests will be invited to touch and smell the perfume’s raw ingredients, so as to awaken the olfactory system, before choosing a drink. The new cocktail menu will run at Pulitzer’s Bar from the end of November until the end of January 2018, priced at €15 per cocktail.
The new cocktails on offer are as follows:
Ophir spiced gin, rosemary syrup, grapefruit juice, cardamom bitters
Floral gin, mandarin & calamansi shrub, violet liquor, egg white, soda
Bourbon, Amontillado Sherry, Disaronno Amaretto, aromatic leaf bitters and edible leather (cherries, green olives, lavender, sugar)
Since the grand re-opening of Pulitzer Amsterdam in 2016, Le Labo has been the hotel’s amenities brand of choice, with guests treated to Santal 33 shampoos and lotions across all of Pulitzer’s bathrooms – with Pulitzer favouring Le Labo’s craftsmanship.
Bartender Andrei commented: “You can smell Santal 33 everywhere you go in the hotel, it’s truly a scent that envelopes Pulitzer, and guests find it comforting and familiar. It felt only right to develop this partnership further and explore other senses; we’re excited to have created a collection of entirely unique cocktails.”
Le Labo is one of the most selective perfume brands in the world and is based on a unique, freshly handmade concept. Le Labo was born in Grasse – the French Riviera capital of perfumery – and raised in New York, the city where Edouard Roschi and Fabrice Penot, founders of Le Labo, opened the first Le Labo boutique.
Pulitzer’s Bar is a timeless hotel bar that perfectly fuses traditional cocktail craftsmanship with contemporary influences in a re-imagined space. It is a sumptuous, intimate venue with an impressive Art-Deco style bar that is offset by antique leather armchairs and rich velvet furnishings. The interiors of the relaxed cocktail lounge evoke a sense of perpetual elegance to create a classic hotel bar in a historic Amsterdam building.
For further information on Pulitzer Amsterdam and to make a reservation, please visit www.pulitzeramsterdam.com
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